kPaisa
Enhanced digital gold flows for a seamless and secure user experience.
UX
Overview
Client: kPaisa
Industry: Fintech
kPaisa, a fintech company, needed a complete redesign of their digital gold flows — from gifting and buying to selling. The goal was to simplify complex processes and build trust through an intuitive user interface.
My Role
As a Freelance Product Designer, I:
Redesigned and revamped 4-5 critical digital gold flows, ensuring they were more user-friendly and intuitive.
Implemented a comprehensive design system to ensure consistency and streamline the development process.
Challenges
Complexity & Over-Clicking: The existing processes were overly complicated, focusing on minimising clicks rather than user understanding.
Trust & Usability: Dealing with financial transactions required an interface that instilled trust and made decision-making easy.
Solutions
Intuitive Redesign: Simplified flows by focusing on visual cues and clear instructions, making complex transactions easy to understand.
Design System: Created a robust design system that ensured consistency across all flows and streamlined the development process.
Comprehensive Coverage: Ensured all edge cases and scenarios were addressed, providing developers with detailed Figma files that covered every possible situation.
Impact
Improved Usability: Users found the new flows easier to navigate, enhancing trust and satisfaction.
Positive Feedback: Stakeholders and developers praised the thoroughness and attention to detail, noting that the new design significantly reduced development overhead.
Seamless Adoption: The comprehensive design system facilitated a smooth transition for both users and developers.
Learnings
User-Centric Approach: Simplifying complex processes enhances user trust and satisfaction.
Thoroughness Matters: Covering all edge cases in design reduces development time and improves product quality.