PRYSM

Overview

Client: PRYSM

PRYSM is an enterprise collaboration platform that combines premium hardware (large interactive displays) with software (digital workspaces and meeting orchestration). Despite its high-end build, its software experience felt dated and struggled to justify the screen’s premium cost.

As the Product & Design Strategist, I was responsible for translating the C-suite’s ambition to “make PRYSM feel flagship” into a tangible roadmap.

My Role

To identify experience gaps that directly affect the screen's value perception and create an experience strategy that balances user delight, technical feasibility, and commercial ROI.

My task was to define an experience that would make users feel that the screen has real value beyond just being a large format screen, and to deliver measurable ROI within the existing hardware constraints.

Problem

The core challenge wasn’t just UX friction; PRYSM screens were expensive but lacked differentiation.

PRYSM’s biggest usability gap lay in its login experience. To access their workspace, users had to type credentials on a massive vertical touchscreen — which was slow, insecure, and physically tiring. This friction created a poor first impression, directly hurting meeting productivity and product perception.

Pain Points Identified:

• Average login time: 2-3 minutes per user.

• Privacy risks from typing visible credentials on shared screens.

• Accessibility gaps: users of short height couldn’t comfortably reach UI elements.

• Dependency on peripherals (keyboard/mouse), defying the product’s touch-first purpose capabilities.

Challenge

To build an experience that proposed PRYSM’s of being more than "just a giant screen", the solution had to:

• Deliver a frictionless, secure sign-in experience.

• Require no additional hardware.

• Integrate seamlessly with the existing mobile apps and infrastructure.

• Be visibly modern to match the hardware’s premium positioning.

The real challenge was balancing experience, feasibility, and ROI, and convincing leadership that small UX wins could yield measurable business outcomes.

Strategy & Approach

1. Understanding the Root Cause

We began by studying how users interacted with the screen during meetings. We observed login sessions, collected time data, and spoke with users, which helped us confirm that login delays were not a minor annoyance but a major blocker in adoption. Improving the login experience came out as the first priority for a “quick win” because it affected every user, every day.

2. Designing a Smarter Login

We focused on making the screen behave more like a personal smart device:

• Face ID Login: Users could train facial data on their phone and be recognised instantly when standing in front of the screen.

• QR Login: Scan a code from the PRYSM mobile app for instant access.

• Proximity Detection: Leveraging the mobile app and for an extended experience the users were alerted when their session was active on the screen and reminded them to end sessions when they left

We kept the manual credential-based login as a backup option for reliability.

3. Collaborating Across Teams

Worked with engineers and the security team to ensure the solution was technically and legally sound. We made sure the face data was stored safely, kept only on personal devices, and users had full control over it.

4. Testing and Measuring

We ran pilot tests in real meeting rooms and compared metrics:

• Login time: dropped from 2–3 minutes to under 3 seconds.

• Mobile app usage: went up as people started using QR login more often.

  
  

Outcome

The login redesign transformed the frustrating 3-minute process into a 3-second delight, which set the tone for an intelligent workspace experience. The system now felt faster, smarter, and more personal, validating PRYSM’s premium pricing.

Beyond usability, this project also demonstrated how user experience improvements can drive commercial value:

• Fewer delayed meetings meant higher room utilisation.

• Improved experience leading to increased client satisfaction

• The login model became a foundation for upcoming AI-first features, such as personalised meeting recommendations and voice-based interface navigation.